I’ve been following the trend of QR codes and I would like to share some thoughts and ideas that been spinning around in my head for some time….
My understand of QR is that it has been growing big as a new tool in marketing. A new solution to reach the audience.
It has the advantage to bring a customer relevant information or entertaining on a specific location.
Maybe the opportunities of QR-codes aren’t that obvious to the user. The user might need some “help” to see the advantages and to use it efficiently.
So I been looking into OptiscanApp which seems to be on the same track because they provide a QR generator in there QR app.
Witch I think is great because it could give the public a chance to, in a easy way try out and use QR.
And at the same time educate themselves about how to use QR.
However, when I open the QR generator and got the the menu with the different QR generator solutions I felt a bit confused and I thought “how is this useful to me?”
So I want to add a feature that maybe could help.
My suggestions is a button that will take the user to a new advice and inspiration page. This new window that appear could contain many things but for example:
How users have used QR codes Invitation cards, posters etc.
Products with QR codes on.
You can activate the button by holding on it and swiping down
I have chosen to make a new design for the button because:
I want the user to experience curiosity.
When dragging something down it would be expected that something falls down.
In this case it could be a new “inspiration page” falling down in a short animation.
In this app standard buttons placed in the top are not excepted to bring the user to a new page.
I also have ideas on how the “inspiration page” could look like but that might be another post.
Well that’s all for now.
I’ve been looking into Systembolagets app lately.